Best Practice

Ridding the World of Bad Forms

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Conversion rate optimisation is the practice of fine tuning your website to turn as many visitors into customers as possible. It is as relevant to SMEs as it is to global brands. Perhaps more so, as SMEs can and need … click here to read more

Best Practice

Being YOU on Social Media

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When businesses join social media platforms like Twitter and Facebook, they all too often focus on their business instead of their customers. Ask yourself this: Why does your customer use social media?

Is it to get corporate updates from … click here to read more

Best Practice

Please do not feed the troll

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As is true in life, there’s always a small minority which turn something good into a negative through undesirable behaviour: Thugs at football games, angry drunks on a Friday night, trolls on social networking sites.

So what is a troll? Well … click here to read more

General

Ask the Expert: Social Selling

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Q: I keep hearing the term ‘social selling’. What does this mean and how is social media impacting the traditional sales cycle?

A: Most sales experts mistakenly believe that growing buyer access to social platforms and collaborative websites has substantially shortened … click here to read more

General

Social Media Types

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Thanks to Leverage for this great infographic explaining six of the most common social media platforms

What do you think? Any major networks missed out? Post your comments below!

 

Facebook

Beginners’ Guide to Facebook

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Facebook is still the number one social media platform in terms of volume of users, so it is likely that your customers are on there and some may even be using it every day.

However, marketing a business on Facebook can … click here to read more

Twitter

Footballers’ Faux Pas on Twitter

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The Brazil World Cup has already been one of the most exciting on social networks, with Twitter taking the lead with their hashflags campaign and the ability to follow the matches second by second, tailored to the matches you want … click here to read more