The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Google extends its partnership with Twitter

Google is to extend its agreement with Twitter by including tweets in desktop searches.
Earlier this year, Google began to include real-time Twitter information into its results, but only on mobile devices. The two companies have … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

LinkedIn makes global publishing push

LinkedIn’s publishing platform is to go global with a number of localised landing pages.

The publishing initiative, which opened up to LinkedIn members last year, allows users to share their thoughts in the form of articles and … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Instagram’s U.S. mobile revenue to overtake Google and Twitter

Instagram’s mobile ad revenue is expected to reach $2.81bn by 2017 according to research by eMarketer. The figure far surpasses the $595m the Facebook owned social networking service generated this year.

If correct, … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Twitter removes customised wallpapers

Twitter has quietly removed personalised wallpapers from timelines and profile pages. While cover images remain, the move now sees uploaded profile wallpapers replaced with a plain background. The company has been gradually rolling out the update to … click here to read more

Best Practice

Social Media Risk Management

Featured

1 – You have two ears and one mouth – use them in that proportion

Much as Social Media engagement presents huge opportunities for comparatively little in capital outlay, it’s essential for any business looking to embrace the digital revolution to … click here to read more

Google Plus

5 Tips to using Google+ Communities

Featured

There’s no denying that Google+ still isn’t seeing the same kind of traction that the likes of Facebook and Twitter have created.

But, don’t throw the baby out with the bath water just yet!

After all, Google+ is owned by the search … click here to read more

Best Practice

A Guide to Perfect Social Media Posts

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Our latest whitepaper is a guide to creating excellent social media posts that stand out from the crowd, getting your brand seen by your audience and interacting with the content that you are posting.

Sian Ediss, Digital Marketing Executive at Pixel8, … click here to read more

General

Instagram Your Business

Featured

Instagram is becoming one of the fastest rising social media platforms! We all love to look at imagery, which is why Instagram is so popular.

This visual network focuses on image and video posts. You can also add text to your … click here to read more

Video

What can your business vlog about?

Featured

Most businesses now understand the importance of blogging. But what about vlogging?

Vlogging is the video equivalent of blogging. Instead of writing your blog, you speak it to camera instead. YouTube continues to rise in viewing numbers, and is now a … click here to read more

Blogging

The Importance of Online Content

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The internet is becoming awash with content!! We can get quick access to knowledge on pretty much any subject now.

For businesses using social media, this means there are always interesting articles to share.

But, are other users sharing your articles? Do … click here to read more

Video

Make 2015 the Year of Video Marketing

Featured

The turn of a new year typically triggers reflection and change; booking summer holidays, making resolutions and setting new business objectives. In the world of media and marketing, it’s a time to compile predictions for 2015 and help organisations cope … click here to read more

General

The Battle for the B2B Interface

Featured

The Battle Is For The Interface…

Tom Goodwin, senior vice president of strategy and innovation at Havas Media, published a brilliant article in Techcrunch this week, “The Battle is For the Customer Interface”. He explains …

Uber, the world’s largest taxi company, … click here to read more

General

How to create a likeable brand

Featured

Whether you are working on maximising your brand awareness or developing your own personal brand; credibility and authority are two fundamental aspects of your journey.

In order to achieve your branding goals, you may want to look at 5 attributes that … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Facebook increases its traditional media spend

Social media behemoth Facebook has invested heavily in traditional advertising during the first quarter of 2015. Having spent just £16,000 in this area during the whole of last year, the latest figures estimate that so … click here to read more

General

Social Media News | The Professor’s Picks

Featured

Facebook to start offering video ads 

Despite shares in Facebook crashing following the release of its Q1 earnings last week, Facebook is reportedly ‘excited’ about the potential of video ads. Narrowly missing Wall Street’s expectations, the social media giant took $3.54bn … click here to read more

General

Social Media News | The Professor’s Picks

Featured

Social media helps Nepal Earthquake survivors

In the aftermath of the Nepal earthquake, social media and other technology operators have come to the aid of those affected.

Facebook has enabled its ‘Safety Check’ feature, making it easier for people to check that … click here to read more

The Professor's Pick

Social Media News | The Professor’s Picks

Featured

Facebook launches in-app purchase install ads

Facebook is adding deep linking to its app install ads to facilitate in-app purchases. The feature will allow businesses that sell products and services through apps to use direct marketing to increase sales.

Until now, in-app … click here to read more

Tools

Tool Review: Buzzstream

Featured

 

A surprisingly powerful, low cost tool for effective blogger outreach.
By Rob Illidge, Founder of Elrelo.com
Reviewed May 2015

Price: 4/5

With packages starting at $19/12 a month BuzzStream is perfect for businesses with low budget/high ambition.

Features: 3/5

The BuzzMarker and Prospecting … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Twitter to buy Flipboard?

According to reports, Twitter could be about purchase article-sharing app Flipboard. The all-stock deal, should it go ahead, could see Flipboard’s valuation soar to $1 billion.

Launched in 2010, Flipboard searches and aggregates thousands of topics, resulting in … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Twitter launches its Official Partner Program

This week, Twitter launched a new consulting tool to encourage more advertisers to its platform. The Official Partner Program uses trusted third parties from Twitter’s Certified Program and its Marketing Platform Partner program, to help … click here to read more

Blogging

The Benefits of a Company Blog

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When you spend so much time catering to the every need of your clients and customers it’s easy to neglect your own website. With so many people and so much time dedicated to hitting targets, achieving objectives and liaising with … click here to read more

Facebook

Facebook Ads Power Tips

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If you’ve been playing around with Facebook ads to promote your business, chances are that you’ve gone through a lot of frustrations. I’ve been there too.

The main roadblock to success when it comes to Facebook ads is the complexity of … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Twitter makes it easier to track conversations

Twitter has announced the launch of a new feature to make it easier to keep track of conversations.

As of this week, the platform will start grouping conversations together, highlighting some of the most noteworthy … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Snapchat helps to launch ad content agency

Global advertising and marketing group WPP has joined forces with the Daily Mail and Snapchat to launch a new content marketing agency.

Designed to create and distribute brand content across digital media platforms, ‘Truffle Pig’ … click here to read more