General

How to create a likeable brand

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Whether you are working on maximising your brand awareness or developing your own personal brand; credibility and authority are two fundamental aspects of your journey.

In order to achieve your branding goals, you may want to look at 5 attributes that … click here to read more

General

The Battle for the B2B Interface

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The Battle Is For The Interface…

Tom Goodwin, senior vice president of strategy and innovation at Havas Media, published a brilliant article in Techcrunch this week, “The Battle is For the Customer Interface”. He explains …

Uber, the world’s largest taxi company, … click here to read more

Video

Make 2015 the Year of Video Marketing

Featured

The turn of a new year typically triggers reflection and change; booking summer holidays, making resolutions and setting new business objectives. In the world of media and marketing, it’s a time to compile predictions for 2015 and help organisations cope … click here to read more

Blogging

The Importance of Online Content

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The internet is becoming awash with content!! We can get quick access to knowledge on pretty much any subject now.

For businesses using social media, this means there are always interesting articles to share.

But, are other users sharing your articles? Do … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Facebook breaches European privacy law

A report commissioned by the Belgian Privacy Commission has found that Facebook is in violation of European consumer protection law.

According to the findings, Facebook’s privacy policy (updated in January) does not comply with the Unfair Contract … click here to read more

Video

What can your business vlog about?

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Most businesses now understand the importance of blogging. But what about vlogging?

Vlogging is the video equivalent of blogging. Instead of writing your blog, you speak it to camera instead. YouTube continues to rise in viewing numbers, and is now a … click here to read more

Best Practice

Social Media Risk Management

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1 – You have two ears and one mouth – use them in that proportion

Much as Social Media engagement presents huge opportunities for comparatively little in capital outlay, it’s essential for any business looking to embrace the digital revolution to … click here to read more

Best Practice

A Guide to Perfect Social Media Posts

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Our latest whitepaper is a guide to creating excellent social media posts that stand out from the crowd, getting your brand seen by your audience and interacting with the content that you are posting.

Sian Ediss, Digital Marketing Executive at Pixel8, … click here to read more

General

Instagram Your Business

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Instagram is becoming one of the fastest rising social media platforms! We all love to look at imagery, which is why Instagram is so popular.

This visual network focuses on image and video posts. You can also add text to your … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Facebook and Instagram

Facebook and Instagram went down this week following an alleged cyberattack. Hackers from the online group Lizard Squad claimed responsibility for the global outages, which led to both sites being inaccessible for about an hour. It is reported … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Facebook revenue reached $10 billion in 2014

Facebook’s latest figures reveal that the social media giant had its first $10 billion year in 2014.

Other key stats:

Revenue for the full year 2014 was $12.47 billion, an increase of 58% year-over-year
Facebook now has … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

WhatsApp trials voice calls on Android

WhatsApp is currently testing a voice calling service that lets users make voice calls to contacts. Similar to Facebook Messenger, the feature allows users to make internet-based phone calls without using any valuable carrier minutes. … click here to read more