There’s so much content out there these days; blogs, articles, reviews, advice, and that’s before we even get to the offline stuff such as books, magazines, newspapers! Whether you’re writing on or offline, be it an email or a letter, … click here to read more
One of the most common misconceptions about my industry has derived from poor practices from non-reputable agencies around the world. It was only a few years ago that Google’s algorithm could be manipulated a lot more easily and as such … click here to read more
Move over PowerPoint and Keynote – bring your presentations to life with Prezi!
Hang on a minute…’blank canvas’…how’s that going to help? I’m not an artist!
Before we get into that, let’s look at two of the popular presentation tools out there … click here to read more
WhatsApp to help combat Ebola misinformation
The BBC has launched a new public health information service via popular messaging app WhatsApp. In a bid to provide the people of West Africa with accurate health information to help combat the spread of … click here to read more
Once you’ve taken the decision to put your brand or company on social media the next step is ensuring you use the correct tools to maximise your success. A quick search of the internet will give you a large amount … click here to read more
One of the often overlooked uses of social media is to capture leads in to your business. This could be in the form of email addresses, telephone numbers or physical addresses, allowing you to market to that individual through other … click here to read more
Without a shadow of a doubt, social media now holds a place alongside print and broadcast as a major, essential marketing channel for business, you and I both know this, and as such, social media should now be held to … click here to read more
Earlier this month I attended the PRCA Digital PR Report Launch where key statistics surrounding the effects of digital in PR were revealed from a survey of 228 in-house and agency PR professionals. Being the chairperson of the PRCA for … click here to read more
What is Google+?
Google launched its social network as an invite-only programme back in July 2011 before opening to all in September. Google+ is often compared to other social networks such as Facebook and Twitter, but it’s probably more helpful to … click here to read more
They say third time is a charm… so here we are again with round three of the epic that is ‘Email Marketing Metrics’. If you aren’t an expert by now, then you never will be. Unless you didn’t read the … click here to read more
Your business is growing; reaching many people and your customer base is loyal, ever available and will happily tell their family & friends about you.
You marketing is based in newspapers, magazines & through word of mouth. But you don’t believe … click here to read more
Social Media is the most cost effective way to promote you and your business, and with several platforms available, it’s a case of trying and seeing which one suits your line of business best. The other factor with social media, … click here to read more
The Snappening: Snapchat suffers security breach
Snapchat hit the headlines last week as it was revealed that almost 98,000 of its users’ photos and videos had been hacked. The files, all of which had been saved using the third-party service Snapsaved.com … click here to read more
With so many social media agencies out there, it can be tricky to know how to choose one. Anyone can get a slick sales team or a lovely website, but how do you really know which agencies are the real … click here to read more
Is it really worth spending the time or money to have your Twitter profile properly designed? Stephen Dyson, Marketing Manager at HMG Paints Ltd tells us his thoughts on designed Twitter profile and the importance of branding across all social … click here to read more