Have you ever wondered how many of your connections are clients, leads or potential prospects?
Do you forget to send follow up emails to some of your prospects?
Perhaps you regularly lose the notes that you have collected on your hottest … click here to read more
Social media is a gift for businesses, letting them converse directly with their customers without relying on an intermediary to convey their messages. So it’s no surprise that many businesses – regardless of their size – have embraced social, with … click here to read more
So you’ve been keeping your brand’s social media channels updated, and getting some good traction; writing tweets at the speed of light and flexing your networking muscles, but sadly (or excitingly, if you’re me) there’s more to social media success … click here to read more
Although the majority of businesses see the importance and value in social media, many struggle to manage their social channels effectively.
In this guide, we will look at how a Social Media Management Tool can help businesses to be more efficient … click here to read more
Q: I am using Twitter as a marketing channel for my business, but often feel like my tweets are falling on deaf ears. How do I get other users (and potential clients) to engage with me?
A: Twitter is one big … click here to read more
Conversion rate optimisation is the practice of fine tuning your website to turn as many visitors into customers as possible. It is as relevant to SMEs as it is to global brands. Perhaps more so, as SMEs can and need … click here to read more
First of all, let’s address the question many of you may be thinking: “Can you really win business with a blog?” Well, I’ve made my blog the main driver of my business for a few years now, so the answer … click here to read more
Well, they can help in a number of ways. The Marketing Agencies Association used their hashtag #Marketing4SUB as a tool to engage in conversation during a live pitching session for their ‘win an agency’ competition. This meant that … click here to read more
The age-old question – how can social media benefit my SEO? – shows no sign of going away and, indeed, appears to be a hotter topic than ever (its popularity probably increasing as the disciplines of organic search and social … click here to read more
The Social Media landscape is changing. With Social platforms looking to further push monetisation and the convergence of Search and Social Media, newsfeeds are awash with mediocre content that impairs the user experience.
Social Media platforms need to further refine their … click here to read more
When businesses join social media platforms like Twitter and Facebook, they all too often focus on their business instead of their customers. Ask yourself this: Why does your customer use social media?
Is it to get corporate updates from … click here to read more
Q: I keep hearing the term ‘social selling’. What does this mean and how is social media impacting the traditional sales cycle?
A: Most sales experts mistakenly believe that growing buyer access to social platforms and collaborative websites has substantially shortened … click here to read more
The most common complaint businesses make when they start using social media is that they do not have the time. However behind this complaint is a world of ignorance, social media, especially Twitter, needn’t be a taxing or time consuming … click here to read more
Q: I’ve read recently that Guest Bloggers are negatively impacting search results. Why is this?
Around 3 months ago Matt Cutts, Head of Webspam at Google, wrote a post entitled “The decay and fall of guest blogging for … click here to read more
I’m fond of pointing out to people that we are all bionic now. We may not have microchips in our heads, or robot arms that give us the strength to lift cars, but personal technology has become integral to the … click here to read more
Twitter Lead Generation Cards
You’ve been growing your social media presence for a while and you’ve see the importance in creating content that engage with potential customers. That’s great, but how do you drive these engaged people towards actually making contact … click here to read more
Website Opt-in Forms
In this three-part series, we are looking at ways of boosting the number of relevant subscribers to your mailing list.
With an expanding list of subscribers you can drive more relevant traffic to your blog posts as well as … click here to read more
In this three-part series, we have been looking at ways to boost the number of relevant subscribers to your mailing list.
There are so many ways to boost your mailing list, so instead of just mentioning one way in this final … click here to read more
Q: Is social media advertising something I should be considering for my business?
A: This week, my social media team has built the following audiences for brands; mums-to-be, bodybuilders and aesthetic surgical and non-surgical professionals. All of this has been done … click here to read more
The world would stand still without communication; no matter how advanced we will be in terms of technology. To put it simply, technology just facilitates communication but it is people that drive and lead it.
Communication is incredibly simple. It is … click here to read more
Facebook is still the number one social media platform in terms of volume of users, so it is likely that your customers are on there and some may even be using it every day.
However, marketing a business on Facebook can … click here to read more
Last week, the team here at SM Experts were tasked with achieving 1000 website visits over a four day canvass period for the Twitter Case Study which is the latest offering from John Ashcroft & Company in the Dimensions of … click here to read more
To start your LinkedIn online relationship you need to invite them to become part of your network. As with all relationships the only way to do it is with courtesy, politeness and good manners.
When you use the default message LinkedIn, … click here to read more
There has been much discussion recently about the maturing of the social media market and the ever-increasing importance of paying for placement of social media content, particularly on Facebook. After a $100 billion IPO in 2012 it has come as … click here to read more
Generally speaking, social media success rates are determined by defining your target audience, the goals of the business and building an online presence that will be mutually beneficial for both. This can be done by providing genuinely engaging content and … click here to read more
Is your business ‘change ready’ in this fast paced digital world? Are online, mobile and tablet strategies changing how you communicate? How you market your brands? Or even how you sell to and support customers? If not – they should … click here to read more
What is an ‘open rate’? Is it just more Internet and marketing jargon that sounds impressive, but is really just another unimportant metric that you shouldn’t be entertaining?
The answer is no. Open rates are the lifeline of your email marketing … click here to read more
In a recent survey of FTSE 350 members by FT/ICSA, almost half of respondents reported their board had never discussed a social media policy.
With over a billion users on Twitter and Facebook, with corporate reputations impacted in an instant, It … click here to read more
Digital marketing can be difficult waters to navigate at the best of times and one of the biggest questions is where you should start.
There are plenty of digital agencies that can help you along your digital marketing journey, however, what … click here to read more
Q: I have a particularly niche product in my business, how do I go about promoting this product via social media?
A: This is one of the most common questions that I am asked when it comes to social media marketing, … click here to read more
When it comes to social media and obtaining results for businesses, the common factor seems to be engagement. The question is, how can we create engagement on social media platforms? Stephen Dyson, Marketing Manager at HMG Paints, tells us how:
Content marketing is the type of marketing we have all been encouraged to focus our efforts on for a while now, but the big question is can giving away free content generate sales for your business? Guy Levine, managing director … click here to read more
