Content marketing. It’s just a buzzword, right? A fad. It’ll be vogueish for five minutes and then fade away, along with inbound marketing, engagement marketing, omni-channel retailing, growth-hacking, sentiment-surfing, buzz alchemy, vibe butchery, hashtag evangelism and anything that isn’t either … click here to read more
As with any business activity you undertake, making sure that it is providing you with a return on investment is an important task, but how do you know whether or not social media is affecting your bottom line?
Daniel Nolan, managing … click here to read more
Some marketing teams are guilty of taking a one-dimensional view of social media channels, judging their success almost wholly on the engagement garnered by the sort of contrived, self-consciously cutesy “Hello sky! Hello trees!” social babble made zeitgeisty by the … click here to read more
Choosing which social media platforms you should be using to market your business can be difficult at the best of times. There is a constant fear that if you do not choose the right ones, you will be missing out … click here to read more
The age-old question – how can social media benefit my SEO? – shows no sign of going away and, indeed, appears to be a hotter topic than ever (its popularity probably increasing as the disciplines of organic search and social … click here to read more