They say third time is a charm… so here we are again with round three of the epic that is ‘Email Marketing Metrics’. If you aren’t an expert by now, then you never will be. Unless you didn’t read the … click here to read more
Ding ding ding! It’s round two of our riveting series ‘Email Marketing Metrics’.
In round one, we took a look at open rates and how you should be improving them. Now, we offer you trade secrets on how to ensure your … click here to read more
What is an ‘open rate’? Is it just more Internet and marketing jargon that sounds impressive, but is really just another unimportant metric that you shouldn’t be entertaining?
The answer is no. Open rates are the lifeline of your email marketing … click here to read more
In today’s face-paced world, who really has time to read a ‘thank you for your order’ email? And what kind of company has time to create interesting and engaging content for this type of thing?
Well, if your content is attractive … click here to read more
You may believe that social media and direct marketing are two completely different beasts, however I beg to differ.
Engaging with an individual via social media is about as “direct” as it gets in direct marketing. Direct marketing aims to connect … click here to read more