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Facebook launches in-app purchase install ads

Facebook is adding deep linking to its app install ads to facilitate in-app purchases. The feature will allow businesses that sell products and services through apps to use direct marketing to increase sales.

Until now, in-app … click here to read more

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Social Media News | The Professor’s Picks

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Facebook to start offering video ads 

Despite shares in Facebook crashing following the release of its Q1 earnings last week, Facebook is reportedly ‘excited’ about the potential of video ads. Narrowly missing Wall Street’s expectations, the social media giant took $3.54bn … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

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Facebook increases its traditional media spend

Social media behemoth Facebook has invested heavily in traditional advertising during the first quarter of 2015. Having spent just £16,000 in this area during the whole of last year, the latest figures estimate that so … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Periscope video app takes over Meerkat

Two weeks ago, we looked at Twitter’s purchase of live streaming app Periscope. Wasting no time, last week, the micro-blogging platform launched Periscope under the Twitter banner and immediately stole the march on more established … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Facebook breaches European privacy law

A report commissioned by the Belgian Privacy Commission has found that Facebook is in violation of European consumer protection law.

According to the findings, Facebook’s privacy policy (updated in January) does not comply with the Unfair Contract … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

WhatsApp trials voice calls on Android

WhatsApp is currently testing a voice calling service that lets users make voice calls to contacts. Similar to Facebook Messenger, the feature allows users to make internet-based phone calls without using any valuable carrier minutes. … click here to read more