State who you are. When using Twitter as a business development tool, it’s best to tell people who you really are to make sure you’re attracting the right followers. Use short words and phrases to spell it out. However think … click here to read more
1. Increase your exposure to customers and potential customers
With 1.39 billion monthly active users, whatever your line of business, it’s a safe bet that a good percentage of your target audience is already using Facebook. And if they are, you … click here to read more
Every day Twitter is used to connect, share and discover and if you are not using Twitter to achieve your business development goals, you could be missing out!
1. Twitter helps you to connect with people you know.
Twitter is a quick … click here to read more
Facebook to introduce ‘dislike’ function?
According to Mark Zuckerberg, Facebook is currently considering how to implement a way to dislike posts. Talking at a Q&A session last week, Zuckerberg acknowledged that it was one of the most commonly requested features the … click here to read more
Facebook relaunches Slingshot
Facebook has re-launched it’s photo-messaging app Slingshot with a host of new features.
While it attracted interest from early adopters, Slingshot, which debuted in June, struggled to secure a viable user based against stiff competition from the likes of … click here to read more
Facebook introduces ‘Say Thanks’ videos
Following the success of ‘Look Back’, which created auto-generated videos covering key moments in a user’s timeline, Facebook is now helping us to say “thank you” to our nearest and dearest.
To create a ‘Say Thanks’ video … click here to read more
Twitter and IBM to partner on business data analytics
Last week Twitter and IBM announced a deal that will see the two firms combine their data collection and analytics capabilities. The partnership, which is intended to provide more insightful sales and … click here to read more
Facebook introduces Rooms app
Two weeks ago I revealed that Facebook was about to offer users the ability to interact with each other anonymously. Last week saw these plans come to fruition with the release of ‘Rooms’, an app that allows … click here to read more
Google mobile messaging app in the pipeline
After losing WhatsApp to Facebook in a multibillion-dollar acquisition bid, Google is now in the process of creating its very own mobile messaging application.
Taking on the likes of WhatsApp, Kik, Line and WeChat, the … click here to read more
Instagram set to roll out advertising in the UK
Following the launch of a number of brand monitoring tools last month, Instagram has announced plans to roll out advertisements across the UK within the next few weeks.
With ads already trialed in … click here to read more
Twitter’s latest experiment upsets users
Twitter was met with a storm of protest this week when it suddenly started showing some ‘favourited’ tweets in follower’s timelines.
The favourite functionality is used primarily as a means of agreeing with or showing appreciation for … click here to read more
A five minute digest of the latest social media news from the Professor.
Google buys artificial intelligence app Emu
Google has acquired start-up app Emu for an undisclosed sum in a bid to solidify the multinational’s position in the predictive app market. … click here to read more
Last week, the team here at SM Experts were tasked with achieving 1000 website visits over a four day canvass period for the Twitter Case Study which is the latest offering from John Ashcroft & Company in the Dimensions of … click here to read more
Is Facebook facing a reality check? In 2011 and in 2012, 2,000 social media users aged 12 to 64 were asked which social media products they use. Kleiner Perkins partner Mary Meeker made a chart out of their responses.
It shows … click here to read more
A few months ago, Twitter introduced new profiles so that users could make profiles beautiful and display more style on profile pages. Just upload a header photo on twitter.com. You can make your profile more uniquely yours.
On December 12, this … click here to read more
Check out this great viral video from The Public Transport Authority in Melbourne or down load the track from the iTunes story. A great story on safety first with some key messages on not using the fork to extract toast … click here to read more
What is a LinkedIn Company Page?
It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings. For a business, it’s the opportunity to: tell your … click here to read more
I am assured by members of philosophy department, a tribe of monkeys could produce the perfect blog post on any social media topic. Reading as I do, quite a lot of articles on social media, (not our faculty contributions of … click here to read more