Title: Valerie Levin

About Valerie Levin

Valerie Levin is the Director of Inbound Marketing at Penguin Strategies. She loves to brainstorm, learn, and share all things B2B Marketing, and her expertise spans the areas of B2B marketing, public relations, and media monitoring.

Ask the Expert: Social Selling

Q: I keep hearing the term ‘social selling’. What does this mean and how is social media impacting the traditional sales cycle?

A: Most sales experts mistakenly believe that growing buyer access to social platforms and collaborative websites has substantially shortened … click here to read more