Beginners’ Guide to Social Media Strategy

Social media is one of the most effective ways of getting your business out there and increasing revenues, however, if you do not use social media effectively, then you are not likely to see a return on investment.

One of the best ways to make sure you are using social media in a way that will benefit your business and your bottom line is to build a social media strategy before you get started. Defining who your target audience are and where they hang out will help make sure you benchmark what you should be doing on the social platforms, and will help you see a return on investment for your efforts.

This guide will help you build a social media strategy from scratch, identifying target markets and your goals in a handy seven steps written by Zoe Cairns, an expert in social media strategy.

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