Neglected News: Why most companies misuse the news section of their website

Almost every company has a ‘news’ section on their website, but only a fraction of these are being utilised properly as a marketing asset.

In this guide, I’ll take a look at the paradigm that holds many businesses back in this regard and offer some advice on how to turn your neglected news into something worth reading, as well as an effective tool to boost your profile and SEO (search engine optimisation) in the long term.

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