Social Media House Rules

Almost everyone is ambitious and everyone wants to be heard; this is not a rule but common sense. This is what appeals to people about social media, the ultimate rule in social media; transparency.

Many people believe that social media is still something new and many businesses try to come up with fancy terms however social media is as old as the earth; and the best social media analytic tool is the ones that social media channels themselves offer you. Of course, at some point, you may need to deploy more tools; but when you do so, you should carry out an assessment of both:

– Your business needs and requirements
– Capability and credibility of tools to ensure they meet your business needs

One way of conducting your assessment is probably to follow in Trello’s footsteps by creating a check list and marking each provider based on:

– Your business needs and requirements
– Capability and credibility of tools in meeting your business needs

As you might have noticed, I repeated above points twice; and this is because your social media strategy is intertwined with your business strategy.

Social media has revolutionised the world of PR and CSR; simply because public have access to information more than ever. Hence it is important to get back to the idea that people like to hear and see accurate and legitimate information. They don’t really like reading small prints and they often feel misled by businesses that practice as such. No one business will be sustainable if their customers feel ignored or deceived; especially in this day and age where people have more choices.

However, let’s not doubt that social media changed the way businesses behave and interact with public. News agencies gather their news stories and cover news story through social media. That indicates how serious the medium is; so it has to be managed by people with expertise in:

– Communications
– Cross-cultural management
– Psychology
– Sociology
– Legal

Successful social media operations depend on creating compelling stories and targeting the right audience who can use their authority to amplify your story. So, as it appears, relationship building is a crucial part of social media strategies; which calls for trust amongst your community. And transparency is the main ingredient in building trust and forming meaningful relationships.

Introduction to Social Media Strategy below will give you the key house rules for social media; and possibly few ideas for you to build a social media strategy for your business with confidence:

Social media can be sophisticated, but following these few house rules will help simplify the process and help you gain the most out of social media for your business.

About the Author

  • Ehsan

    Ehsan Khodarahmi has been working in social media and digital PR since 2006. Ehsan initiated social media strategy and reporting for Sky back in 2009. He set up the social media department for Samsung in the UK and trained many successful social media practitioners across EMEA. He is author of over 40 articles and trusted speaker by the British Chamber of Commerce, University of Westminster, University of Milan and Startup communities in Europe. Michigan State University and Miami University have quoted Ehsan as a reference in their study of social media in 2012. According to Kred, Ehsan is one of top 5% using social media. Ehsan is humble and lives his life based on a very simple philosophy of his own words: "say what you mean, mean what you say".

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