Ask the Experts: Guest Blogging

Blogging

Q: I’ve read recently that Guest Bloggers are negatively impacting search results. Why is this?

Around 3 months ago Matt Cutts, Head of Webspam at Google, wrote a post entitled “The decay and fall of guest blogging for SEO” where he elaborated on the fact that, over the years, requests for guest blogging on sites around the web has been used in such a way to go against Google’s Webmaster guidelines. This was done by offering direct payment in exchange for links to a given website.

Because of these actions, Google have started to make efforts to negate these practices. Last month Matt Cutts tweeted about how the Webspam team took manual action over a large guest blogging network including some of the sites using that network. Although guest posting is technically an authentic practice today, the nature of their acquisition is becoming more of a practice that go against the guidelines set by the search engine you may be trying to rank within.

About the Author

  • Alex Moss

    After receiving his degree in Law and Information Technology in 2006, Alex took an interest in digital marketing and began working as an independent consultant, immersing himself in all aspects of the industry. Alex has worked for smaller agencies as well as working in-house for a large car retailer. He Co-Founded 3 Door Digital in July 2012 before becoming Director at FireCask in November 2013. He particularly enjoys onsite optimisation, auditing and WordPress Marketing, design and plugin development. Alex is also the Co-Founder of Peadig, a Bootstap based WordPress Framework as well as being author to over 10 WordPress plugins. He is also one of a handful of search marketing specialists to contribute towards Econsultancy’s SEO Best Practice Guide. Google+

    Web: http://firecask.com

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