They say third time is a charm… so here we are again with round three of the epic that is ‘Email Marketing Metrics’. If you aren’t an expert by now, then you never will be. Unless you didn’t read the … click here to read more
Ding ding ding! It’s round two of our riveting series ‘Email Marketing Metrics’.
In round one, we took a look at open rates and how you should be improving them. Now, we offer you trade secrets on how to ensure your … click here to read more
With the increasing amount of technology available in today’s world, we expect everything straight away, which in turn has shortened our attention span to just 8 seconds, compared to 12 seconds back in 2000. When it comes to digital and … click here to read more
If you do any sort of online marketing you’ll know that the key to success is a regular flow of engaging, entertaining, impactful material.
That might be in blog posts, emails, videos or podcasts. You might focus just on adding value … click here to read more
What is an ‘open rate’? Is it just more Internet and marketing jargon that sounds impressive, but is really just another unimportant metric that you shouldn’t be entertaining?
The answer is no. Open rates are the lifeline of your email marketing … click here to read more
In today’s face-paced world, who really has time to read a ‘thank you for your order’ email? And what kind of company has time to create interesting and engaging content for this type of thing?
Well, if your content is attractive … click here to read more
Whether you sell your products through an online store or simply need to display your credentials to prospects, a strong online presence is now an indispensable marketing tool for any business.
There is no doubt that good web design plays an … click here to read more
Thinking of improving or developing your “news stories. The rules are changing, check out the Ten guidelines for handling news updates in the age of social media.
1 The Lines are Blurred
The lines are blurred between traditional media, media bloggers and … click here to read more
This is the Night Mail crossing the border, bringing the cheque and the postal order.
“Night Mail” was written by W H Auden for a 1936 film about the London, Midland and Scottish mail train traveling from Scotland to London. The … click here to read more
He’s been called the Social Media President. We marvel at his 20 million Twitter followers and 28 million Facebook fans. We credit his election victory to harnessing social media to mobilise support and funding.
So now he’s in power, … click here to read more