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Social Media News | The Professor’s Picks

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Social media helps Nepal Earthquake survivors

In the aftermath of the Nepal earthquake, social media and other technology operators have come to the aid of those affected.

Facebook has enabled its ‘Safety Check’ feature, making it easier for people to check that … click here to read more

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Social Media News | The Professor’s Picks

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Facebook to start offering video ads 

Despite shares in Facebook crashing following the release of its Q1 earnings last week, Facebook is reportedly ‘excited’ about the potential of video ads. Narrowly missing Wall Street’s expectations, the social media giant took $3.54bn … click here to read more

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How to create a likeable brand

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Whether you are working on maximising your brand awareness or developing your own personal brand; credibility and authority are two fundamental aspects of your journey.

In order to achieve your branding goals, you may want to look at 5 attributes that … click here to read more

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The Battle for the B2B Interface

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The Battle Is For The Interface…

Tom Goodwin, senior vice president of strategy and innovation at Havas Media, published a brilliant article in Techcrunch this week, “The Battle is For the Customer Interface”. He explains …

Uber, the world’s largest taxi company, … click here to read more