Wow, it’s been a long time since I last shared with you the secrets to becoming a social media guru.
In it, I shared some top tips on how you can climb to the giddy heights of social media guru … click here to read more
Many of you have been asking for a list of the videos that we used at The Big Social Media Conference throughout the two days, so we have put together this handy list for you!
In no particular order, here are … click here to read more
As many of you probably will be, I am subscribed to quite a lot of email newsletters in an attempt to keep my fingers on the pulse of many of my interests. Having said that, I doubt I pay attention … click here to read more
Does the below statement sound familiar to you?
“I don’t understand why our followers aren’t converting into sales, we’ve spent a lot of time building our network but they aren’t buying from us!”
It does? Ok, if you are a business active … click here to read more
According to the latest Weber Shandwick research, CEOs have found their social footing in 2015. Previous research completed by Weber Shandwick showed that the main barriers preventing Chief Executives from being ‘social’ were the fact that it is unusual for … click here to read more
It’s no secret that social media platforms are directly linked with human emotion. We might feel intense joy at the announcement of a friend’s engagement on Facebook; profound sadness at the news of tragic misfortune on Twitter; sheer happiness at … click here to read more
The Big Social Media Conference came to a close last week after two jam-packed days of social media information sharing and networking.
Held at The Point; Lancashire County Cricket Club’s £12M conference and events venue, the conference was the first of … click here to read more
Content marketing. It’s just a buzzword, right? A fad. It’ll be vogueish for five minutes and then fade away, along with inbound marketing, engagement marketing, omni-channel retailing, growth-hacking, sentiment-surfing, buzz alchemy, vibe butchery, hashtag evangelism and anything that isn’t either … click here to read more
The Labour Party “liked” Buzzfeed on Facebook; the Lib Dems “liked” Russell Brand. Those facts alone were enough to suggest the 2015 General Election was going to be like no other before it.
Political polls of Britain were bisected no … click here to read more
Social media helps Nepal Earthquake survivors
In the aftermath of the Nepal earthquake, social media and other technology operators have come to the aid of those affected.
Facebook has enabled its ‘Safety Check’ feature, making it easier for people to check that … click here to read more
Social media campaign ideas are a challenge for all businesses. Conjuring up a concept that is unique, enticing and has a clear Call to Action for your audience is no small feat! With the whirr and buzz of big brands … click here to read more
Facebook to start offering video ads
Despite shares in Facebook crashing following the release of its Q1 earnings last week, Facebook is reportedly ‘excited’ about the potential of video ads. Narrowly missing Wall Street’s expectations, the social media giant took $3.54bn … click here to read more
When it comes to marketing your B2B business in 2015, social media is a must. Through social media marketing, businesses can build a base of loyal fans, showcase their credibility and help retain customers.
Our latest infographic from our friends over … click here to read more
Whether you are working on maximising your brand awareness or developing your own personal brand; credibility and authority are two fundamental aspects of your journey.
In order to achieve your branding goals, you may want to look at 5 attributes that … click here to read more
With the continued rise of social media use by customers and consumers along with more emerging platforms, it is vital that brands have an active presence. However the task of updating, monitoring and reporting on the ever increasing interactions can … click here to read more
Surely you’ve heard that social media is the way to market your business and connect with your audience. All that trust-building and personal communication that can help your brand’s image and influence. Too bad you don’t have any time for … click here to read more
Towards the end of 2014, we concluded an online survey of businesses across multiple industries – from marketing to pharma, and from utilities to public sector. We wanted to get an understanding of how these types of companies approached their … click here to read more
When many companies create social media accounts, they seem to view it as a numbers game. How many followers and fans do I have? How many fans liked my last status?
While it’s good to have plenty of followers, social media … click here to read more
The Battle Is For The Interface…
Tom Goodwin, senior vice president of strategy and innovation at Havas Media, published a brilliant article in Techcrunch this week, “The Battle is For the Customer Interface”. He explains …
Uber, the world’s largest taxi company, … click here to read more