How to create a likeable brand


Whether you are working on maximising your brand awareness or developing your own personal brand; credibility and authority are two fundamental aspects of your journey.

In order to achieve your branding goals, you may want to look at 5 attributes that would make you likeable and trustworthy:

  • funny
  • creative
  • friendly
  • collaborative
  • engaging

When people trust you and like you; they are prepared to listen to you and take your advice. Your journey doesn’t end there when people are ready to listen to you and take up your advice; you are now a thought leader with heavy responsibilities on your shoulders:

  • educate more people
  • learn from more people
  • maintain the trust and credibility you’ve earned
  • show respect to other thought leaders, including those with different opinions to yours
  • be tolerant and humbler than ever

At the end, it is your personality that attracts people towards you; and open doors for more opportunities.

The key to get to this stage is clarity of communications; honesty and transparency. People always appreciate honest interactions; because they know where you stand and more importantly where they stand and what they can expect of you. It is all about what’s in it for us; so let’s be curious and hungry to learn everyday more about next.

About the Author

  • Ehsan

    Ehsan Khodarahmi has been working in social media and digital PR since 2006. Ehsan initiated social media strategy and reporting for Sky back in 2009. He set up the social media department for Samsung in the UK and trained many successful social media practitioners across EMEA. He is author of over 40 articles and trusted speaker by the British Chamber of Commerce, University of Westminster, University of Milan and Startup communities in Europe. Michigan State University and Miami University have quoted Ehsan as a reference in their study of social media in 2012. According to Kred, Ehsan is one of top 5% using social media. Ehsan is humble and lives his life based on a very simple philosophy of his own words: "say what you mean, mean what you say".

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