Daniel Nolan – How do I gain ROI from social media?


As with any business activity you undertake, making sure that it is providing you with a return on investment is an important task, but how do you know whether or not social media is affecting your bottom line?

Daniel Nolan, managing director of theEword, tells us how you can make sure your social media activity is working, and if not, what you can do to change it.

About the Author

  • Daniel Nolan

    Daniel Nolan joined Trafford Park-based digital marketing agency theEword in 2008 and is now the firm’s managing director, looking after day-to-day operations among its 32-strong team of specialists. With a background in journalism, including work for the Manchester Evening News, NME and CityLife among others, Daniel brings to the agency a focus on creativity and audience interaction, informing the work of theEword’s key teams, who specialise in delivering award-winning search engine optimisation and pay per click marketing campaigns for some of the UK’s biggest businesses. Daniel’s public speaking engagements have included appearances at the recent Salford Media Festival, as well as seminars for the likes of NatWest, RBS, MediaTrust, Pro.Manchester and the Chartered Institute of Public Relations.

    Web: http://theeword.co.uk/

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