Paid, Owned & Earned Media: What’s the Difference?

General

Social media platforms and channels are continually changing and as marketers and business owners, we need to be able to report and invest in the types of media that will reach our target audience.

In order to do so, it is important to know where the differences are between paid media, owned media and earned media are and how they can feed into your digital marketing strategy. This great infographic by our friends over at The Media Octopus explains exactly that!

Paid, owned earned media infographic the media octopus

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