Although the majority of businesses see the importance and value in social media, many struggle to manage their social channels effectively.
In this guide, we will look at how a Social Media Management Tool can help businesses to be more efficient in the management of their social networks. We will see how they will be able to respond quickly to questions or mentions of their business or competitor’s business name or brand. In particular we will be looking at one of the most popular SMMTs – Hootsuite. We will look at the advantages in using Hootsuite as well as the disadvantages and potential pitfalls. We will also discuss alternative social media management tools.