Social Media Management Tools: How to manage your social networks and increase productivity

Although the majority of businesses see the importance and value in social media, many struggle to manage their social channels effectively.

In this guide, we will look at how a Social Media Management Tool can help businesses to be more efficient in the management of their social networks. We will see how they will be able to respond quickly to questions or mentions of their business or competitor’s business name or brand. In particular we will be looking at one of the most popular SMMTs – Hootsuite. We will look at the advantages in using Hootsuite as well as the disadvantages and potential pitfalls. We will also discuss alternative social media management tools.

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About the Author

  • Ian Anderson Gray

    Ian runs a popular social media blog called Seriously Social and is a web developer and social media consultant. He is co-founder of Select Performers Internet Solutions - a family run web and digital marketing agency based in the North West of England. He has a passion for turning the techno-babble of web development, internet security, social media and technology into plain English. He also runs a local tech meet-up (Cheadle Geeks) and a co-workers event (Cheadle Jelly). As well as being a geek, husband and dad to two rather lively children, Ian is also a professional singer and lives in South Manchester.


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