Whether you sell your products through an online store or simply need to display your credentials to prospects, a strong online presence is now an indispensable marketing tool for any business.
There is no doubt that good web design plays an important role in demonstrating your business’s credibility – and in delighting and engaging your audience. But it is the written content of your website, emails, blogs and banner ads that will explain what you do… and bring in sales and enquiries.
There are a number of proven techniques that you, or your team, can follow to write this content yourselves. And you won’t have to be a literary genius or a marketing guru to do so.