LinkedIn will be discontinuing its LinkedIn Events application on 26 November.
The Events app was used as a vital marketing element for business-to-business event organisers and as a revenue generator. The LinkedIn Events app allowed organisers to highlight upcoming conferences, networking events and exhibitions and share details with potential delegates and sponsors via the social networking site.
The announcement, posted on LinkedIn’s Help page, states:
“LinkedIn will be shutting off the LinkedIn Events application effective 26 November 2012.
At LinkedIn, we want to provide a simple and efficient experience for all members. So from time to time, we take a look at our set of features to evaluate how they’re being used by our members. Part of this process sometimes means we decide to eliminate a feature, so we can better invest our development resources in building more great LinkedIn products for members like you.”
It adds: “There are still many ways to spread the word about upcoming events. You can always share links about events from your homepage, or in relevant groups.”
Apparently, LinkedIn Events was one of the most adopted social media tactics so this will be bad news for those who rely on the app.