There’s a new look for the home page of LinkedIn Recruiter.
The appearance, designed to tie in with that of the recently restyled home page, is part of LinkedIn’s long-term strategy to drive more traffic to the site and encourage users to linger a little longer.Obviously the main focus is to increase the amount of time spent on the Recruiter page, both to tempt more people to sign up and use it, and to ensure that those already paying for premium features continue to see the benefits as the page is only visible to those clients or companies that pay to use LinkedIn as a candidate sourcing and hiring tool.
The ability to source passive candidates – those people who are not actively looking for a job but might be the most qualified – is incredibly valuable to recruiters. No more trawling job boards or paying agencies to find candidates, they can simply use LinkedIn to find exactly who they want with the skills and experience they want.
More than 16,000 clients or companies have already paid to use LinkedIn Recruiter, including the big brands such as Google, Facebook, Unilever, BP, and L’Oreal, along with thousands of other business and recruiting firms of all sizes, with the average cost per recruiter account costing around £5,200.
With over 200 million users and growing, it is a great way to capture these passive employees utilizing big data.
LinkedIn’s latest figures, published in February, reported strong earnings for the fourth quarter, up 81% to £198 million. More than half of this revenue (£105 million) comes from Talent Solutions, up 90% on figures published 12 months ago, which forms part of the company’s recruitment business.
With LinkedIn aspiring to become the one-stop-shop for hiring new talent, Recruiter enables its premium payers to see all of your profile information, without your knowledge (which why it is important to ensure you have a quality profile). They can search for people with specific skill sets, flag them and add a dossier to their profile anonymously.
“Most recruiting products are outdated and designed for CIOs, not recruiters,” LinkedIn Talent Solutions’ Head of Product Parker Barrile explained in a recruitment presentation at LinkedIn’s HQ last week.
“Fortunately, the consumerization of the enterprise has begun to infiltrate the recruiting industry and is influencing a new generation of products. Consumerization means putting the user’s priorities first.”
LinkedIn is also working hard to encourage those looking for a new job to pay for their premium service.