LinkedIn Summary: Stage three of your profile.
Viewers have been lured in by your image, your name and professional headline. Now use up to 2000 words to continue making an impact and encourage a potential client, recruiter, or business connection to take notice.
It’s important to think beyond your profile as being just an online CV. Your CV is a retrospective view of what you have done with your life so far. Your LinkedIn profile is also about what your aspirations are for the future; it should be dynamic and help people get to know and understand you.
LinkedIn is all about networking and through your Summary you are able to speak directly to your audience as if you were meeting them personally; people like to connect with others they feel they know, like and trust. So consider who you are trying to connect with and why, and then keep this in mind as a whole when creating your profile.
Your LinkedIn Summary
1. Introduce yourself. I recommend you use the first person, but be aware that using ‘I’ continually is off putting. What would you want the listener to remember about you? Stick to the most intriguing and accurate points, and create a friendly sentence or two communicating that information. Simply listing your qualifications, positions held or accomplishments will not make your Summary effective.
2. Describe what you do. Make it interesting by telling your story. State your value, what you can offer to prospective employers, clients, or those you simply wish to connect with to share best practice. Think in terms of ‘keywords’ so that those searching on LinkedIn can find you. Phrase words as ‘key results’ as using this terminology will assist with your SEO (Look out for my next blog – ‘Great SEO Tips for the New Look LinkedIn’).
3. Describe your unique features. Illustrate that what you do is different or better than others, focusing on the most compelling points.
4. Describe your ambitions. These should be defined and realistic and should include your goals and aspirations.
5. Utilise feedback from others. You can include anything you feel recommends you, what you do personally or how a company has benefited from your service. Always better to have this ratified by quoting from a Recommendation (we will cover this area in a later blog).
6. Be articulate. Use a Thesaurus to ensure you don’t repeat words. Ensure content is spell-checked and grammatically correct.
7. Be honest. Too much embellishment and you are bound to be found out by a recruiter, or disappoint if you eventually meet a connection.
8. Be personal. Ensure your introductory sentence is friendly and welcoming, but do leave out the ‘puff’. It’s good to summarise your key points using bullets after your intro paragraphs.
9. Remember your Summary is the introduction to the timeline of your life journey beginning with your education, leading to present day and reaching to the future. Steer your summary in the right direction for any aspirations you may have.
10. Recruiters and companies are using LinkedIn everyday to search for candidates, partners, and other resources. Make sure they can find you! And if you want to be easily accessible, include your email and telephone number! Contacting a non-connection isn’t easy unless you’re in the same group or you have a mutual friend, so adding contact information is helpful for new business development. (This can be placed in your Professional Headline.)
And the next exciting episode: Great SEO Tips for the New Look LinkedIn