Getting started with… Pinterest


Leanne Forshaw Jones

Are you ‘Pinterested’ yet? This great new social media platform leads on imagery and – to a lesser extent – video. It’s fairly new and, bar a few great examples from across the Pond, is fairly unchartered territory for businesses and brands.

Here we talk you through the ten best features of the site.

#1: What is Pinterest?

Given it’s more recent debut onto the social media agenda, we felt the best place to start in our Pinterest rundown was a little guide as to what it is. The site itself says it is: “a virtual pinboard”.

The site lets you “organize and share” all of the beautiful things you find on the web” and brands who start early can use it to demonstrate what their organization stands for, what it admires and help visually position itself to customers and peers.

#2: Do your research

The best place – and in our opinion ONLY place – to start on Pinterest is by researching other brands on the site. Look at major brands who are using it well, look at any competitors, suppliers or customers of your business who are using it and learn from their activity. Look at the frequency of their pins and the responses they’re attaining, this will help you determine how much time you need to invest in getting your own Pinterest strategy right.

Our top tips for good brand users of Pinterest are:

#3: Your Pinterest domain

Use the research from point 2 to help determine how to position yourself on Pinterest. Once you’ve done this you need to get your presence and profile right.

As with other social networks you have your own space to brand and make your own. Visually your branding is limited to your profile picture but ultimately you’ll use other tools on Pinterest – such as boards (more on those later…) – to get your branding across.

You should add your brand logo for the profile picture – just to help more users find you. Then use the ‘about’ section to add a short, concise and SEO friendly (ie: using keywords about your industry) profile. If you operate within a particular geographical area also be sure to add a location, it’s a handy filter for any customers looking to find you.

#4: Appoint a Pinterested manager

If you really want to commit to a Pinterest strategy you need to ensure that someone within your organisation can take responsibility and keep your Pinterest boards up to date. This person needs to monitor who is engaging with the brand and how, they also need to do the research and keep abreast of how brands and individuals are using the site. Don’t think that this person just has to be the marketing manager, people with an eye for design, or those who are good conversationalists may be strong candidates for this role.

#5: Develop a Board strategy

Once you have a Pinterest profile – and manager – in place you’ll need to develop a board strategy. Take a look around other Pinterest profiles and you’ll see that people set up boards which show a mix of things about their brand and industry, they then ‘pin’ interesting content to these boards.

Remember to go beyond the sales pitch, as great as it is to see a board showcasing your products and services, users don’t just want to see an advert, so be sure that there are boards relating to your industry too. If you’re a property developer or estate agent maybe you want to create a board illustrating your favourite types of architecture and interior design.

#6: Stay Pinteresting

If your board strategy in tip #5 is right then staying ‘Pinteresting’ should be fairly easy. By committing to pinning the right kind of content – content you’ll stumble across every day – then you’ll be able to keep your page relevant by finding new things.

#7: Attract followers

Again, tip #6 will help with this! The more interesting the content, the more likely you are to attract ‘repins’ and followers. People will engage with you if they like what you’re sharing. As we said in tip #5 if that’s purely product adverts then it’ll soon get boring. Make your pictures, links and videos interesting. Make me proud to share them and follow them. You can also even incentivise users to become followers of your brand too, rewarding them for spreading the word about your brand on Pinterest.

#8: Link it in:

On your Pinterest profile settings you have the option to link your activity up to other social networks. If you’re an individual you can link your actions up to Facebook so that anything you add or ‘like’ on the site will also come up on your Facebook page. This is a good way of attracting more people to your

#9: The “Pin It” button

Your starting point for Pinterest is installing the site’s “Pin It” button. This will be added to your web browser’s bookmarks and is a handy tool for adding things to your Pinterest boards. When you’re on a website and see something you like and feel relevant to your brand you simply opt to click the “Pin It” button and your chosen image or web page will be added to your Pinterest site.

#10: Do more research

Yes, we know we told you to do research in Point 2 but its imperative on a site as new as Pinterest that you continue to keep abreast of changes and new features that are added. Read articles like this (and more that will be added to this site in months to come) it will help you understand changes that the site will add as more and more users join it, so don’t miss out by sticking purely to your initial strategy. Social media platforms change as users change so be fluid in your approach.


Using a wide mix of the right social media channels helps broaden your organisation’s social footprint, creating more presence for you across the web. Successful brands have a well established social footprint through engaging on a mix of channels as part of a coherent campaign. Pinterest can contribute to your social media footprint and with the right language and use of brand and industry keywords can help maintain a presence online which is search engine optimised. Check each of our ‘Getting Started With…’ guides for further details.

About the Author

  • Leanne Forshaw Jones

    Leanne Forshaw Jones is a PR consultant with more than a decade's experience in delivering integrated campaigns which blend traditional and emerging medias. Leanne advises clients including Urban Splash, Manchester Grammar School, Manchester Arndale, Breville, Ballymore Group, Space0 and more on their communication strategies and has delivered seminars to national and regional groups on integrating their digital and offline presence and maximising the opportunities that new media brings.


Join our Newsletter

Please fill out your details below to receive the Social Media Experts Newsletter

7 thoughts on “Getting started with… Pinterest

  1. Howdy! This is my first comment here so I just wanted to give a quick
    shout out and tell you I really enjoy reading through
    your articles. Can you recommend any other blogs/websites/forums that deal with the same subjects?
    Many thanks!

  2. Fantastic items from you, man. I have keep in mind your stuff prior to and you’re
    simply too fantastic. I really like what you’ve received right here, really like what you’re stating and the way in which wherein you assert it.
    You are making it enjoyable and you still take
    care of to stay it wise. I can not wait to read much more from you.
    That is actually a wonderful website.

  3. Howdy are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and set up
    my own. Do you require any coding knowledge to
    make your own blog? Any help would be really appreciated!

    • Hi there. Yes, this site is built on WordPress. Whilst we do have a great web agency assisting us with the technical side of the site, you can pretty much use WordPress in a basic format right off the shelf.

      Other suggestions to try would be Wix, Moonfruit, Weebly and Google Blogspot

      Best of luck with your blog!

  4. Hey there, You’ve done an incredible job. I’ll certainly digg it and personally recommend to my friends.
    I’m confident they’ll be benefited from this website.

  5. Hello would you mind sharing which blog platform you’re using?
    I’m looking to start my own blog in the near future but I’m having a tough time making a
    decision between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your layout seems different then most blogs and I’m looking for
    something unique. P.S Apologies for being off-topic but I had to ask!

    • Hello, we’re using WordPress for this site. Always done just waht we needed for a flat, content based site. If you’re attempting anything more complex, have a look into scalability as WordPress can become more unstable the more add-ons etc you use.

Leave a Reply

Your email address will not be published. Required fields are marked *