The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Google extends its partnership with Twitter

Google is to extend its agreement with Twitter by including tweets in desktop searches.
Earlier this year, Google began to include real-time Twitter information into its results, but only on mobile devices. The two companies have … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Instagram’s U.S. mobile revenue to overtake Google and Twitter

Instagram’s mobile ad revenue is expected to reach $2.81bn by 2017 according to research by eMarketer. The figure far surpasses the $595m the Facebook owned social networking service generated this year.

If correct, … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Twitter removes customised wallpapers

Twitter has quietly removed personalised wallpapers from timelines and profile pages. While cover images remain, the move now sees uploaded profile wallpapers replaced with a plain background. The company has been gradually rolling out the update to … click here to read more

The Professor's Pick

Social Media News | The Professor’s Picks

Featured

Facebook launches in-app purchase install ads

Facebook is adding deep linking to its app install ads to facilitate in-app purchases. The feature will allow businesses that sell products and services through apps to use direct marketing to increase sales.

Until now, in-app … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Facebook increases its traditional media spend

Social media behemoth Facebook has invested heavily in traditional advertising during the first quarter of 2015. Having spent just £16,000 in this area during the whole of last year, the latest figures estimate that so … click here to read more

Video

Make 2015 the Year of Video Marketing

Featured

The turn of a new year typically triggers reflection and change; booking summer holidays, making resolutions and setting new business objectives. In the world of media and marketing, it’s a time to compile predictions for 2015 and help organisations cope … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Facebook breaches European privacy law

A report commissioned by the Belgian Privacy Commission has found that Facebook is in violation of European consumer protection law.

According to the findings, Facebook’s privacy policy (updated in January) does not comply with the Unfair Contract … click here to read more