The Professor's Pick

Social Media News | The Professor’s Pick

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Google extends its partnership with Twitter

Google is to extend its agreement with Twitter by including tweets in desktop searches.
Earlier this year, Google began to include real-time Twitter information into its results, but only on mobile devices. The two companies have … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

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Instagram’s U.S. mobile revenue to overtake Google and Twitter

Instagram’s mobile ad revenue is expected to reach $2.81bn by 2017 according to research by eMarketer. The figure far surpasses the $595m the Facebook owned social networking service generated this year.

If correct, … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

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Twitter launches its Official Partner Program

This week, Twitter launched a new consulting tool to encourage more advertisers to its platform. The Official Partner Program uses trusted third parties from Twitter’s Certified Program and its Marketing Platform Partner program, to help … click here to read more

Video

Make 2015 the Year of Video Marketing

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The turn of a new year typically triggers reflection and change; booking summer holidays, making resolutions and setting new business objectives. In the world of media and marketing, it’s a time to compile predictions for 2015 and help organisations cope … click here to read more

Google Plus

5 Tips to using Google+ Communities

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There’s no denying that Google+ still isn’t seeing the same kind of traction that the likes of Facebook and Twitter have created.

But, don’t throw the baby out with the bath water just yet!

After all, Google+ is owned by the search … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Facebook relaunches Slingshot

Facebook has re-launched it’s photo-messaging app Slingshot with a host of new features.

While it attracted interest from early adopters, Slingshot, which debuted in June, struggled to secure a viable user based against stiff competition from the likes of … click here to read more