The Professor's Pick

Social Media News | The Professor’s Picks

Featured

Facebook launches in-app purchase install ads

Facebook is adding deep linking to its app install ads to facilitate in-app purchases. The feature will allow businesses that sell products and services through apps to use direct marketing to increase sales.

Until now, in-app … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Featured

Facebook increases its traditional media spend

Social media behemoth Facebook has invested heavily in traditional advertising during the first quarter of 2015. Having spent just £16,000 in this area during the whole of last year, the latest figures estimate that so … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Facebook breaches European privacy law

A report commissioned by the Belgian Privacy Commission has found that Facebook is in violation of European consumer protection law.

According to the findings, Facebook’s privacy policy (updated in January) does not comply with the Unfair Contract … click here to read more

Best Practice

A Guide to Perfect Social Media Posts

Featured

Our latest whitepaper is a guide to creating excellent social media posts that stand out from the crowd, getting your brand seen by your audience and interacting with the content that you are posting.

Sian Ediss, Digital Marketing Executive at Pixel8, … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Half a Billion Using Facebook Messenger

Facebook’s standalone app ‘Messenger’ has now reached 500 million monthly users. That’s up from 300 million in April this year.

Launched in 2011, Messenger hit the headlines this summer when Facebook stripped users of the ability … click here to read more

General

Social Media Training

Knowing when it is time for your company to invest in social media can be difficult, but this great infographic from Katie King should help you know whether or not to make this decision.