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Twitter launches its Official Partner Program

This week, Twitter launched a new consulting tool to encourage more advertisers to its platform. The Official Partner Program uses trusted third parties from Twitter’s Certified Program and its Marketing Platform Partner program, to help … click here to read more

The Professor's Pick

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Facebook launches in-app purchase install ads

Facebook is adding deep linking to its app install ads to facilitate in-app purchases. The feature will allow businesses that sell products and services through apps to use direct marketing to increase sales.

Until now, in-app … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

WhatsApp trials voice calls on Android

WhatsApp is currently testing a voice calling service that lets users make voice calls to contacts. Similar to Facebook Messenger, the feature allows users to make internet-based phone calls without using any valuable carrier minutes. … click here to read more