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Google extends its partnership with Twitter

Google is to extend its agreement with Twitter by including tweets in desktop searches.
Earlier this year, Google began to include real-time Twitter information into its results, but only on mobile devices. The two companies have … click here to read more

The Professor's Pick

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Instagram’s U.S. mobile revenue to overtake Google and Twitter

Instagram’s mobile ad revenue is expected to reach $2.81bn by 2017 according to research by eMarketer. The figure far surpasses the $595m the Facebook owned social networking service generated this year.

If correct, … click here to read more

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Twitter removes customised wallpapers

Twitter has quietly removed personalised wallpapers from timelines and profile pages. While cover images remain, the move now sees uploaded profile wallpapers replaced with a plain background. The company has been gradually rolling out the update to … click here to read more

The Professor's Pick

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Twitter makes it easier to track conversations

Twitter has announced the launch of a new feature to make it easier to keep track of conversations.

As of this week, the platform will start grouping conversations together, highlighting some of the most noteworthy … click here to read more

The Professor's Pick

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Twitter launches its Official Partner Program

This week, Twitter launched a new consulting tool to encourage more advertisers to its platform. The Official Partner Program uses trusted third parties from Twitter’s Certified Program and its Marketing Platform Partner program, to help … click here to read more

The Professor's Pick

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Twitter to buy Flipboard?

According to reports, Twitter could be about purchase article-sharing app Flipboard. The all-stock deal, should it go ahead, could see Flipboard’s valuation soar to $1 billion.

Launched in 2010, Flipboard searches and aggregates thousands of topics, resulting in … click here to read more

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Facebook launches in-app purchase install ads

Facebook is adding deep linking to its app install ads to facilitate in-app purchases. The feature will allow businesses that sell products and services through apps to use direct marketing to increase sales.

Until now, in-app … click here to read more

The Professor's Pick

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Facebook increases its traditional media spend

Social media behemoth Facebook has invested heavily in traditional advertising during the first quarter of 2015. Having spent just £16,000 in this area during the whole of last year, the latest figures estimate that so … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Periscope video app takes over Meerkat

Two weeks ago, we looked at Twitter’s purchase of live streaming app Periscope. Wasting no time, last week, the micro-blogging platform launched Periscope under the Twitter banner and immediately stole the march on more established … click here to read more

The Professor's Pick

Social Media News | The Professor’s Pick

Facebook breaches European privacy law

A report commissioned by the Belgian Privacy Commission has found that Facebook is in violation of European consumer protection law.

According to the findings, Facebook’s privacy policy (updated in January) does not comply with the Unfair Contract … click here to read more