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Social media brings with it a multitude of sins. Our personal feeds are filled with contacts that make us audibly groan whenever we see their updates.
You know the ones: the brag-a-holic who reminds you just how awesome their life … click here to read more
When you think about it, keeping up with Twitter followers is a lot like managing your wardrobe.
If each item is neatly hanging in the closet or folded in a drawer, the pieces are easy to access. It’s simple to arrange … click here to read more
It’s no secret that social media platforms are directly linked with human emotion. We might feel intense joy at the announcement of a friend’s engagement on Facebook; profound sadness at the news of tragic misfortune on Twitter; sheer happiness at … click here to read more
1. Increase your exposure to customers and potential customers
With 1.39 billion monthly active users, whatever your line of business, it’s a safe bet that a good percentage of your target audience is already using Facebook. And if they are, you … click here to read more
Instagram is no longer just for teenagers but has found its way into the social media strategy of many entrepreneurs, small business owners and large corporations such as Nike, Starbucks and Maybelline.
According to statistics, Instagram is the fastest growing social … click here to read more
As social media marketers, we have an abundance of tools in our digital marketing arsenal to measure Twitter performance. When Twitter Analytics came on the scene late 2014, marketers rejoiced at the wealth of new Tweet stats available – including … click here to read more
Although LinkedIn is only the 5th largest social media network, according to the Pew Research Center, posts on the network generate twice as many social referrals for corporate homepages than Facebook and Twitter combined.
To succeed in B2B marketing, LinkedIn … click here to read more
The Labour Party “liked” Buzzfeed on Facebook; the Lib Dems “liked” Russell Brand. Those facts alone were enough to suggest the 2015 General Election was going to be like no other before it.
Political polls of Britain were bisected no … click here to read more
If you’ve been playing around with Facebook ads to promote your business, chances are that you’ve gone through a lot of frustrations. I’ve been there too.
The main roadblock to success when it comes to Facebook ads is the complexity of … click here to read more
If you were to ask me what my favourite social network was, I’d have to say Twitter. That’s not to say I don’t enjoy and see the power of other networks. On the contrary! I’m a huge fan of Google+ … click here to read more
Please click here for Part One of this post,
Just because there are plenty of shiny social media platforms and tools out there doesn’t mean you need to learn and use them all. If you’re social media savvy but find you’re … click here to read more
Out of all the social media channels out there, Twitter is the most important. I know that’s a relatively strong statement to start off a blog post with – but I hope it grabbed your attention!
This statement demonstrates the importance … click here to read more
For most digital marketers, marketing automation has been a lifesaver. Now marketers don’t have to set their alarms for ridiculous hours just so they can reach customers in other time zones. They can instead plan posts for the next week … click here to read more
Every day there’s a new tool, a new feature, a new technique to master, yet for us small business owners, budget and staff are not increasing accordingly. The marketing person, customer service department and finance person are probably all … click here to read more
Managing time and getting results on Facebook is a balancing act that so many small businesses struggle to get right every day.
The secret to real success on Facebook is the processes and the tools that you use to manage your … click here to read more
Social media sites such as Twitter have transformed the customer feedback process. Providing a quick and easy way for businesses to engage, Twitter can help your company to solve customer problems and build brand goodwill.
However, for brands that find themselves … click here to read more
When it comes to marketing your B2B business in 2015, social media is a must. Through social media marketing, businesses can build a base of loyal fans, showcase their credibility and help retain customers.
Our latest infographic from our friends over … click here to read more
On February 4th, Twitter announced a new deal with Google that would allow Tweets to appear in searches as soon as they’re posted. This drastic increase in access to the 500 million Tweets that Twitter’s 284 million users post … click here to read more
Surely you’ve heard that social media is the way to market your business and connect with your audience. All that trust-building and personal communication that can help your brand’s image and influence. Too bad you don’t have any time for … click here to read more
Towards the end of 2014, we concluded an online survey of businesses across multiple industries – from marketing to pharma, and from utilities to public sector. We wanted to get an understanding of how these types of companies approached their … click here to read more