Social Media News | The Professor’s Pick

Facebook overtakes Google as source of online news

According to the latest research, Facebook has overtaken Google as the top source for online news traffic.

In a survey that looked at more than 400 traditional and digital news and media outlets, social media accounted for 43% of all referrals, with Facebook accounting for the vast majority of these. The report highlights the dominant role social media has taken when it comes to driving traffic.

Facebook overtakes google for news

Parse.ly, the company behind the report stated that, from the results, it appears that search has hit a plateau and isn’t growing as a referral source for media. Meanwhile, Facebook’s influence has “shown it’s on a continued growth trajectory.”

Twitter removes 140 character limit for DMs

Last week, Twitter announced it was removing the 140 character limit for direct messages (DMs). While the limit still applies to public posts, the change will apply to desktop, Mac, Android and IOs apps, as well as social media management platforms such as TweetDeck. The roll-out will take place over the next few weeks.

The removal of the character limit will allow people to send long, private messages to each other and are intended to make the “private side of Twitter even more powerful and fun”.

While Twitter has recently made a number of changes to DMs – including group chats and the ability to send messages to people you don’t follow – it has confirmed that public tweets are highly unlikely to lose their limit in the future.

Periscope exceeds 10 million users

Periscope has exceeded 10 million users in the four months since the live streaming app launched. The user numbers were announced in a blog post by co-founders Kayvon Beykpour and Joe Bernstein.

Periscope active users

 

In addition, it was announced that users are watching over 40 years of video every day. This metric (time-watched) was cited as the “metric we care about most” because it allows broadcasters to measure success in a more relevant way than daily active users (DAU) or monthly active users (MAU).

Facebook Live to be rolled out

Last week, I reported that Facebook had entered the live streaming arena with the introduction of Facebook Live; commenting that it was surely only a matter of time before the feature is made accessible to all.

Currently only available to verified account holders – typically celebrities and other high profile people – Facebook has since announced that its live streaming service will indeed be rolled out to all users. As yet, no date or details have been revealed as to what format this roll-out will take.

Twitter focuses on Asia and Middle East

Twitter has shared its plans to focus heavily on Asia and the Middle East, forming a number of partnerships with key media companies. Commenting on its regional strategy, a Twitter spokesperson said the company plans to “bring more premium non-English content onto Twitter” and “increase our engagement with emerging talent and digital natives”.

Twitter hopes that it will be able to convince publishers to use Twitter, Vine, and Periscope to help distribute news and content.

New report shows Instagram as the social media platform of choice for musicians

According to a new report by online music analysts Next Big Sound, Instagram is increasingly becoming the social media platform of choice for musicians. The report found that the number of Instagram users following musicians increased from 51 million in June 2014 to 283 million by the end of May 2015.

The report also names the current top three musicians on Instagram as Taylor Swift, Selena Gomez, and Beyoncé.

Snapchat Live Stories comes to golf

Snapchat Live Stories, a curated stream of user submitted content at key events, is to debut at the PGA Championship. According to reports, users will be able to share video and photo snaps for potential inclusion in the official PGA Championship Live Story.

The move into the world of golf is an interesting development for the platform, with Snapchat users typically much younger than the average golf enthusiast. However, according to Turner Sports, an industry leader in televised and online sports programming, Snapchat will help complement more traditional coverage by providing a look at the PGA Championship from fans’ perspective.

Morgan Dewan, director of social media at Turner Sports said: ” We feel this PGA Championship is stacked with talented young golfers that are ushering in a new style of play and popularity: Rickie Fowler, Jason Day, Rory McIlroy and Jordan Spieth. With them comes a younger audience.”

Kik benefits from $50m of investment

Mobile messaging app Kik has accepted $50m investment from Chinese internet services provider Tencent, taking the value of the chat network to $1bn. The funding will allow the service to double in size as it expands its service and looks to grow its market share.

The chat-based app is already popular in the US with approximately 40% of teens already using the service.

 

 

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