Social Media News | The Professor’s Pick

Google extends its partnership with Twitter

Google is to extend its agreement with Twitter by including tweets in desktop searches.
Earlier this year, Google began to include real-time Twitter information into its results, but only on mobile devices. The two companies have now deemed that move to be a success and are rolling out the partnership further.

The decision is undoubtedly good news for Twitter, which is struggling to attract new users, as by including Tweets in the Google algorithm, more business users are likely to sign-up to the platform.

Zuckerberg tops the world’s richest young billionaires list

A ‘rich list’ created by wealth intelligence firm Weathx, has revealed that Facebook founder Mark Zuckerberg is the world’s wealthiest person under the age of 35. With a massive $41.6 billion personal fortune, Zuckerberg is joined on the list by fellow Facebook co-founders Dustin Moskovitz and Eduardo Saverin.

Snapchat chief executive Evan Spiegel also appears as the youngest person on the list, with a personal fortune of $1.9 billion, aged just 25.

Facebook introduces new ‘donate’ call-to-action button

Facebook has added a “donate now” button for non-profits, helping them to get more out of their presence on Facebook and enhance their fundraising efforts.

According to a Facebook post, the platform is “excited to introduce a new “Donate Now” call-to-action option on both link ads and Pages” adding that: “Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”

When a user clicks on the button, they will be taken to the organisation’s website where they can complete their donation.

Twitter shares crash below initial market price

Last week, Twitter’s shares took a significant tumble, with investors becoming increasingly concerned about its ability to compete with the likes of Facebook.

Despite Facebook’s user base growing to 1.49 billion, Twitter has failed to capitalise on its early promise, with the company recently reporting its slowest user growth since it went public. With a number of major investors having sold their stock, Twitter’s market value collapsed from a high $41.5 billion to just $17.6 billion on Thursday last week.

Twitter presents opportunity for networks and marketers

Despite the disappointing financial news, it’s not all doom and gloom for the service, with a recent study revealing that Twitter presents a significant opportunity for TV networks and marketers.

Having examined the Twitter activity of TV viewers throughout a show’s season, Nielsen Social has discovered that:

  • New “social TV authors” regularly join conversations about programmes
  • Loyal authors are valuable for more than just their social allegiance
  • Big programme moments inspire more fans to participate.

Based on the research, Nielsen suggests that networks and advertisers should look to use on-screen calls to action or paid social campaigns to convert new authors into loyal programme authors. In addition, it recommends that premieres could be critical to maximise “early buzz and foster loyalty for ensuing episodes”.

Promoted Tweets and videos to appear in other apps

Twitter will now provide advertisers with the ability to extend their promoted tweet and video campaigns to other apps. The move is part of Twitter’s Audience Platform (previously Twitter Publisher Network).

Commenting on the development, a Twitter spokesperson said that the new capabilities will allow advertisers to reach more than 700 million people both on and off Twitter. That’s more than double the 300 million people who currently use Twitter.

Google Maps to allow users to attach food photos to restaurant locations

Google is currently testing a new feature that lets users upload photographs of food taken at a restaurant to Google Maps.

The tool will detect when a photograph is taken at a restaurant and, once published, the image will be publically available. Currently only available to certain users, should it be rolled-out, the new feature could significantly help food and drink establishments to increase their brand awareness via the app.

SlideShare now lets you bookmark specific slides

This week, LinkedIn contacted users of SlideShare to let them know about its new bookmarking feature. “Clipping” will now allow users to save the best slides from any presentation to reference later in “Clipboards”.

Described as: “A new way for audiences to engage more with your slides” there are no limits as to how many slides you can clip, or how many Clipboards can be created.



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