Struggling to Keep up?
Do you struggle to manage your social media channels? Do you struggle to find the time to…
- Reply to your social mentions and comments?
- Find or create high quality content that will ignite your audience?
- Monitor the success of your social media efforts?
- Delegate certain tasks on social media to your team?
- Find and engage with potential leads on social media?
If so, you’re not alone!
Marketers are spending more and more time on social media each week. In research from Social Media Examiner it was found that 41% of marketers use social media for 11 hours or more per week- and 19% use social media for over 20 hours per week!
Would you like to become more efficient? Perhaps…
…Tools can come to the Rescue?
Whilst using social media tools aren’t going to solve all your problems, they can certainly help you become more efficient. There’s a particular type of social media tool called the Social Media Management Tools which attempts at doing it all- all from one tool. SMMTs can help you manage your social channels by making it easy to engage with your mentions, post and schedule content, monitor your efforts with reports and analytics and more.
The Top 4 Rated Social Media Management Tools of 2015
With so many tools out there it can be a very difficult task to choose the best one for you and your business. Whilst there is no such thing as a perfect tool, you’ll have to make your decision based on the top priorities for you.
It can be very helpful to look at what other users think and see what their experience is. That’s one reason why I partnered with business software review platform G2Crowd to bring you the following infographic of the Top 4 Social Media Management Tools of 2015.
What is G2Crowd?
On their about page, G2 Crowd, describes themselves as “the world’s leading business software review platform, leveraging its 37,000+ user reviews read by 300,000 software buyers each month to help them make better purchasing decisions.” All the various B2B software technologies are listed by industry (email marketing, CRM, Social Media, etc.) and reviewed by their own users.
Is It Reliable?
G2Crowd have a strict authentication system for their reviewing system. This makes sure each review actually comes from a real user of the respective software. It definitely takes effort to leave a review on G2Crowd, but this means that the review can be trusted as from a real user. Business buyers now have transparency when evaluating their next B2B software subscription.
How did we choose the tools to create this infographic?
We used information from the this quadrant published by G2Crowd
I wouldn’t class all the tools listed in the list as true “Social Media Management Tools”. As I mentioned above, Social Media Management Tools have to offer the following features:
- Monitoring / Responding to Social Media fans & followers
- Measuring / Reporting
- Team Management and Workflow
- Available for several Social Networks
As a consequence, in producing the infographic, we eliminated the tools that were providing only publishing features (Buffer, for example) or only managing one Social Network (Tweetdeck or Facebook Pages Manager, for example).
In addition, we have only included tools that offered self-service access and transparent pricing. Tools such as ViralHeat, that require a demo and do not provide public pricing (enterprise tools usually above $1,000 per month) have not been included.
Finally, we looked at the G2 Score for all the eligible tools. Hootsuite, Sprout Social and Agorapulse were clearly ahead of the crowd. To pick the 4th tool among Sendible, MavSocial and GroSocial, we’ve conducted extensive research including their traffic as reported by Alexa and the number of backlinks pointing to their domain as reported by SEMrush. Based on these 2 criteria, Sendible was really ahead, and closer to the numbers found for the 3 leaders.
Based on these criteria, the 4 tools we’ve included are Hootsuite, Sprout Social, Agorapulse and Sendible.
Hootsuite was founded by Ryan Holmes, back in 2008. Originally, HootSuite integrated with Twitter only and was called BrightKit. It now integrates with all the popular social networks including Facebook, Twitter, LinkedIn, Google+ and Instagram. They also have an app directory which extends the number of social networks you can manage within Hootsuite. Hootsuite has a free plan as well as paid pro plans and an enterprise plan. For reports, you get 3 basic ones for the free plan, and 3 basic ones and 1 enhanced report for the pro plan. You can pay extra for more reports. 2 team members (including yourself) are included in the pro plan, and you can pay extra for each team member up to a maximum of 10 users.
Hootsuite scored #1 for market presence since it has the largest market share, company size and social presence. Hootsuite also has the least expensive base plan. For user satisfaction, Hootsuite came into 3rd place (92/100) below Sprout Social. Hootsuite came 4th for product direction (8.4/10), being easy to learn (8.6/10), support (8.0), usability (8.6/10) and meeting requirements (8.3/10).
Agora Pulse is not as well known as Hootsuite, but is starting to grow in popularity. It was founded back in 2011 and originally integrated only with Facebook. Since then, its feature set has grown and it now integrates with Twitter, Facebook pages and Instagram. Agora Pulse handles engagement very intelligently and shows very clearly which mentions and comments you have responded to. It also allows you to build Facebook apps and displays Facebook dark posts with their comments which you can respond to. You have full access to the reports and analytics and each plan allows unlimited team members.
Agora Pulse scored top for user satisfaction (98/100), product direction (9.6/10), customer support (9.6/10) and meeting requirements (8.6/10). It was slightly behind Sprout Social in 2nd place for both being easy to learn (9.0/10) and usability (9.1/10). Since Hootsuite and Sprout Social clearly have the biggest market share as well as being the larger companies, Agora Pulse is 3rd in the market presence category. For price, Agora Pulse is in 2nd place after Hootsuite with a base plan of $29/mth.
Sprout Social was founded back in 2010 and has a popular user base. It integrates with Twitter, Facebook, Google+, LinkedIn and Instagram. All users get full access to the reports and analytics. Additional team members are charged the same amount per month.
Sprout came top for being easy to learn (9.1/10) and usability (9.2./10). It came second for user satisfaction (95/100), support (9.3/10) and market presence. Sprout Social came 3rd for product direction (8.9/10) and meeting requirements (8.3/10). It has the joint most expensive base price with Sendible.
Sendible was founded back in 2009 by Gavin Hammar. It integrates with a large number of networks including Twitter, Facebook, LinkedIn, Google+, Instagram and more. Plans include a number of “services” instead of social networks. So publishing to Twitter is a seperate service to monitoring a Twitter list or your mentions. The basic plan includes 1 user, and you get additional users by upgrading to higher plans or you can pay for extra ones.
Sendible was in 2nd place for product direction (8.9/10) and meeting requirements (8.5/10). It was 3rd for being easy to learn (8.6/10), support (8.7/10), usability (8.7/10). It has the joint most expensive base price with Sprout Social. It was 4th for user satisfaction (66/100) and it has the smallest market presence out of the 4.
What is your biggest priority when it comes to choosing a tool that manages your social media efforts? Have you found your “One Tool” or have you had to compromise by using a selection? As always, I’d love to hear from you. Let me know by commenting below.