Let’s face it one of the best things about social media is that it can you put you ‘in the know’ very very quickly. Who recently had a sneeky peak of the latest Prince Harry escapades in Vegas? Me and my colleague did. I was on Twitter and my colleague used Bing (goodness knows why). I got a picture of him that would make the professor blush in a few seconds flat.
Using Twitter you can apply the same techniques for more serious subjects such as what your customers are talking about and what your competitors are up to. Here’s how:
1.) Once you’re on Twitter follow the type of people you’re interested in being nosy about. Friend or foe, it’s perfectly acceptable to follow them on Twitter.
2.) Look at who is talking about them by searching their name in the search box at the top of the home page. This way you can see who is talking about them and to them. Twitter shows this differently so a good little social media spy knows to use the search box.
3.) Use the activity tab to find out who your followers are following. Who’s talking to who? When and why?
4.) Use the search function to search any word, phrase, company or person you’re interested in. You’d be amazed at what it throws up.
5.) Hashtag. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet. Click on the Discover # tab and then scroll down to ‘trends’. Trends strike up very quickly. As it happens in fact so if you want to find out what the world is talking about. Grab it from here.
You’re now on your way to be a super sleuth.