How to get the most out of Twitter for your business


Twitter is a fast paced social media platform that, when harnessed correctly, can be a powerful business development tool for any business. To help you get the most out of Twitter, I’ve put together my top tips for you.

Follow accounts that are interesting to you. At the end of the day, your Twitter stream is exactly that. Yours. So make sure that whoever you follow it is because you are interested in what they have to say. Otherwise you will end up with a stream full of tweets that you really don’t care about.

Set Twitter alerts for your url/company name/product names. You can use Twitter search to search for keywords that are relevant to you and your company and then save the search so that you can revisit it whenever you have time. This is a good way of finding tweets that don’t have the proper hashtags or usernames mentioned in them.

Use imagery to make your tweets stand out. Twitter can be a really noisy place, with a tweet having the lifespan of anywhere between ten minutes and 48 hours, depending on where you look. Either way, they have a lifespan and ideally you want them to be seen, so make them stand out with images. After all, we are visual creatures and studies have shown that social media posts that contain images gain more engagement than those without.

Analyse your efforts using Twitter Analytics. Twitter’s own analytics tool takes an in depth look at what you are sending and when, giving you the data you need to see what is working and what isn’t. Take this information and make changes to the content you are sharing and your strategy to constantly improve your social media efforts.

Use Google analytics to track the types of content that work. Along with brand awareness, one of the benefits of social media is the opportunity to drive more traffic to your site. Use Google Analytics and its social tracking to work out what type of content works and the types of tweets that your audience like then use this information to shape your content strategy going forward.

Use Twitter as a customer service tool. If someone tweets to you asking for help using one of your products, make sure you respond to them promptly. Social media is a powerful customer service tool, especially Twitter, and can help promote a positive brand image at less cost than a phone or email service. If it is done correctly that is.

Make the most of ‘pinned tweets’ on your profile. One of Twitter’s features is the ability to ‘pin’ a tweet at the top of your profile, so that when someone takes a look, the first thing they see is a tweet of your choosing. Make the most of this feature by choosing a tweet that either highlights something you are trying to promote, or encapsulates what your brand is about. It’s also a good idea to choose a tweet that has good social proof, as this provides evidence to the people looking at your profile that you share relevant, interesting content.

Use an interesting quote from the article as the tweet and tag the author in the tweet if you can. This will increase your exposure and everyone loves a good quote!

Make sure you list your website on your Twitter profile. That way, people know where to find out more about your business.

Don’t overuse hashtags. The right hashtags can be a great way to gain more exposure for your brand, however, #nothing #is #more #annoying on #Twitter than #toomanyhashtags.

Define your Twitter strategy and stick to it. Make sure you know what your goal is and how you are going to get there before you start marketing on Twitter. Then, using analytics tools mentioned above, continue to analyse your efforts, tweaking your strategy to what is working and removing what isn’t.

About the Author

  • Nicky Humfress

    Nicky Humfress is Product Manager of SM Experts, a content authority platform bringing the experts in social media together. Previously, Nicky was the marketing manager for a law firm, responsible for all online and offline marketing including social media accounts, the website, all content writing and email marketing campaigns.


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One thought on “How to get the most out of Twitter for your business

  1. Twitter is a very fast moving paced social media platform – we couldn’t agree with you more on that.

    Thanks for sharing this great article with us…


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