The Twitter Case Study – from the Dimensions of Strategy Series


Is it possible an idea from a hackathon just six years ago can be worth over $A20 billion US dollars today? Such is the case of Twitter, the social media phenomenon – now aligned with Facebook, Google+ and LinkedIn as one of the four dominant platforms in social media.

Twitter Case StudyTwitter has over 250 million active users per month and generates more than 500 million Tweets per day. Worldwide, users are constantly connected to Twitter in over 35 languages. They use the network daily to discuss entertainment, news and updates about brands and business.

Twitter is becoming a real-time, information network connecting people to the latest stories, ideas, opinions and news. Almost 80% of Twitter users are international i.e. non US based and a significant number of Twitter users (78%) access it on mobile devices.Twitter is valued at over $20 billion but it hasn’t made a profit yet!

How did it all happen and more importantly – just how far can the story go?

Is Twitter another dot com boom or a “fail whale” bust – heading for the beach?

Check out this great case study from John Ashcroft and Company, experience worth sharing.

Download the case study here and why not tell us what you think about it @SM_Experts using the hashtag #TwitterCS14

The Twitter case study is produced by John Ashcroft and Company – June 2014
Another great case study in corporate strategy from the authors of the Apple Case Study, the Lego Case Study, the Amazon Case Study and the Google Case Study, based on the incredibly informative Dimensions of Strategy web site.

About the Author

  • Dr John Ashcroft

    John Ashcroft is a visiting professor at Manchester University and Executive in residence at Manchester Business School, specializing in Economics Corporate Strategy and Social Media. Author of the Saturday Economist, The Apple Case Study and The Sunday Times and Croissants John is Chief Executive of pro.manchester, a Director of Marketing Manchester, a member of the GM Chamber of Commerce Council and the AGMA Business Leadership Council.


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