Is it possible an idea from a hackathon just six years ago can be worth over $A20 billion US dollars today? Such is the case of Twitter, the social media phenomenon – now aligned with Facebook, Google+ and LinkedIn as one of the four dominant platforms in social media.
Twitter has over 250 million active users per month and generates more than 500 million Tweets per day. Worldwide, users are constantly connected to Twitter in over 35 languages. They use the network daily to discuss entertainment, news and updates about brands and business.
How did it all happen and more importantly – just how far can the story go?
Is Twitter another dot com boom or a “fail whale” bust – heading for the beach?
Check out this great case study from John Ashcroft and Company, experience worth sharing.
The Twitter case study is produced by John Ashcroft and Company – June 2014
Another great case study in corporate strategy from the authors of the Apple Case Study, the Lego Case Study, the Amazon Case Study and the Google Case Study, based on the incredibly informative Dimensions of Strategy web site.